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Presenting a medley of playful and masterfully crafted designs from around the world, Special Edition focuses on product packaging that stands out for its engaging concept, unexpected choice of material or artistically elaborate design. Tailored to celebrate a unique product or extend a brand, these solutions come often about as the result of a one-off creative collaboration.
The artists, designers and brands are able to use these special opportunities to communicate more freely, with fewer rules or restrictions on form or budget hemming them in. Three distinctive approaches to special packaging are featured within Special Edition; a carefully curated selection of deluxe promotional gifts; a terrific selection of customised product packaging and finally artists’ editions that place a premium on unbridled imagination. From sneakers to designer toys and wines to confectioneries, almost any consumer brand or product can benefit from an inspiring makeover, as seen within the pages of Special Edition.Specs: 185 x 250 mm, 256 pp
Format: full colour, softcover with jacket
Victionary, Hong Kong
Victionary connects creative talents and enthusiasts from all over the world through strong original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, Viction Workshop began as a passion project that focused on producing design publications and has since expanded its portfolio to include a broader array of themed collections. Today, Victionary is all about providing fresh perspectives, timeless inspiration, and pure visual delight for the creative and the curious through the mighty power of print.
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